The Kiev Printing Shop strives to become a recognized leader in the Ukrainian printing products market and the first company in the hearts of customers.
The main directions to achieve this goal:
1) Multi-format operating model. Allows you to combine the large scale of the company and flexibility in management, ensures growth by adapting the value proposition of the printing house and the entire portfolio of brands to the needs of Clients and market trends.
2) Better value proposition. Kiev Print Shop manages its value proposition by tailoring it to the current needs and preferences of different customer segments, delivering traffic and best-in-class sales density.
3) Organic development. Given the relatively low penetration of modern trade in comparison with other countries and the high level of fragmentation of this sector, accelerating the opening of new activities and the growth of the number of new products is critical. For this we have a creative and competent team.
4) High efficiency of operations and investments. Sustained success in achieving strategic goals will be achieved through each Kiev printing shop achieving the best performance indicators in its segment: in category management, purchasing, logistics, assortment and working capital management, as well as capital investments. An acceptable level of return on investment means the best ROIC and WACC indicators in its segment.
5) Leading innovation. Innovation for us means actively managing customer value propositions, creating new offerings, as well as deep understanding of customers and the application of leadership technologies.
